Media Subsidiary
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Retains NBC broadcast, Peacock, studios, parks, Bravo; loses most cable networks to Versant
The divorce is final. On January 2, 2026, Comcast completed the pro rata distribution of Versant Media Group shares to its shareholders, and on January 5 the new company began regular-way trading on Nasdaq under ticker VSNT. The market's verdict was swift: Versant opened at $45.17 but closed its first day down 13% at $40.57, then continued falling to around $34.41 by week's end—a 24% drop from its debut price. That gives the cable-network bundle a market value of roughly $5.9 billion, or about 4.5 times projected 2026 EBITDA, well below the $10 billion that early estimates floated.
Updated Jan 11
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