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Olaplex Holdings, Inc.

Olaplex Holdings, Inc.

Prestige Hair Care Company

Appears in 1 story

Stories

Henkel buys Olaplex for $1.4 billion after the hair-care brand lost 95% of its value

Money Moves

Being acquired

Olaplex went public in September 2021 at a valuation north of $15 billion, riding a wave of consumer enthusiasm for its patented bond-repair hair treatments. Four and a half years later, after lawsuits alleging hair loss, a banned ingredient scandal, and relentless competition, German consumer goods conglomerate Henkel agreed to buy the company for $1.4 billion—roughly a tenth of what it was once worth.

Updated Yesterday