Retail brokerage
Appears in 2 stories
Matching $1,000 for employees' children
The program launched July 4, 2026, opening for contributions on America's 250th birthday. Treasury deposited $1,000 into 1.4 million eligible accounts, committing $1.4 billion in total; 6 million children are now enrolled.
Updated Jul 7
Main competitor racing on AI trading features
For years, automating a trading strategy meant writing code or paying for a hedge fund. On June 23, 2026, SoFi put that capability inside a consumer app, where a user types an investment idea in plain English and lets software run it.
Updated Jun 24
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