Answer-engine analytics software company
Appears in 1 story · Last updated Nov 13, 2026
Launched Citation Optimization and Imposter Detection on 2026-11-12
Scrunch, the answer-engine analytics firm owned by Sitecore, now sells a way to change what AI assistants read. Its Citation Optimization tool lists the outside pages cited for a brand's tracked prompts, scores each one, and drafts the email asking the author to add the brand. It launched November 12 at Sitecore Symposium in Orlando.
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