Sitecore

New Capabilities

Parent company; introduced MarketingIQ on 2026-11-11

Scrunch, the answer-engine analytics firm owned by Sitecore, now sells a way to change what AI assistants read. Its Citation Optimization tool lists the outside pages cited for a brand's tracked prompts, scores each one, and drafts the email asking the author to add the brand. It launched November 12 at Sitecore Symposium in Orlando.

Updated 1 hour ago