Andrew Bosworth

Stories

Meta starts selling its own-brand AI smart glasses at $299

As of June 2026: Leading Meta's hardware and Reality Labs strategy

For five years, every camera-equipped pair of Meta glasses carried someone else's name: Ray-Ban, then Oakley. On June 23, 2026, that changed. Meta began selling eyewear under its own brand, the Meta Adventurer and Fury, starting at $299.

Updated Jun 23

Notable Quotes

"Reaching people isn't just about even design and style, it's also about the price point."

from Meta starts selling its own-brand AI smart glasses at $299 · Updated Jun 23

"Our goal is to reach every corner of the market."

from Meta starts selling its own-brand AI smart glasses at $299 · Updated Jun 23