Chris Kempczinski

Stories

McDonald's tests Google-backed AI drive-thru ordering

As of June 2026: Backing ArchIQ as part of the company's growth plan

McDonald's put a Google-built AI voice back at the drive-thru speaker box. Its first try, with IBM, became a viral punchline and was pulled in 2024.

Updated Jun 11

Notable Quotes

Kempczinski said automation gives the company a chance to "raise the standard for hospitality."

from McDonald's tests Google-backed AI drive-thru ordering · Updated Jun 11

As more of the customer journey becomes automated, there are fewer opportunities for guests to connect with crew. With fewer interactions, the bar for hospitality that makes people feel seen, welcomed and valued only goes up.

from McDonald's tests Google-backed AI drive-thru ordering · Updated Jun 11