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Colleen Novielli

Colleen Novielli

Director of Mac Product Marketing, Apple

Appears in 1 story

Notable Quotes

"We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product." — Interview, March 2026

Stories

Apple enters budget laptop market for first time with $599 MacBook Neo

New Capabilities

Explained MacBook Neo branding strategy

For nearly two decades, the cheapest new Mac laptop cost at least $999. On March 11, 2026, Apple began selling the MacBook Neo for $599 — $499 for students — making it the most affordable Mac laptop ever produced and the first Mac powered by an iPhone chip. The 13-inch aluminum laptop runs Apple's A18 Pro processor, delivers 16 hours of battery life, and ships in four colors, directly targeting the budget segment Apple's co-founder Steve Jobs once dismissed as 'just cheap laptops.'

Updated Mar 11