Pull to refresh
Logo
Daily Brief
Following
Why Sign Up
Henrique Braun

Henrique Braun

Incoming Chief Executive Officer (effective March 31, 2026)

Appears in 1 story

Notable Quotes

I want to improve Coke's speed when taking new products to market, better integrate its marketing where customers actually buy its drinks and continue efforts to digitize every step of its system. — February 2026 earnings call

I want to improve Coke's speed when taking new products to market, better integrate its marketing where customers actually buy its drinks and continue efforts to digitize every step of its system. — February 2026 earnings call

We invest considerable effort and discipline in how to streamline our brands, understand their growth potential, and utilize scalability. Now, the focus is on integrating more of these local opportunities into our portfolio and accelerating their growth. — February 2026 earnings call

Stories

Coca-Cola names Henrique Braun as new chief executive

Money Moves

Currently serving as Chief Operating Officer

James Quincey has led Coca-Cola since 2017, transforming the world's largest beverage company from a soda-maker into a sprawling portfolio spanning coffee, protein shakes, and sports drinks. On March 31, 2026, he hands the keys to Henrique Braun, a 30-year company veteran who rose through supply chain, marketing, and operations roles across four continents. During the February 10 earnings call, Braun outlined his strategic priorities: accelerating product innovation speed, scaling local and regional brands into billion-dollar franchises, and improving marketing integration at the point of sale.

Updated Feb 11