Henrique Braun

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Coca-Cola names Henrique Braun as new chief executive

Currently serving as Chief Operating Officer

James Quincey has led Coca-Cola since 2017, transforming the world's largest beverage company from a soda-maker into a sprawling portfolio spanning coffee, protein shakes, and sports drinks. On March 31, 2026, he hands the keys to Henrique Braun, a 30-year company veteran who rose through supply chain, marketing, and operations roles across four continents. During the February 10 earnings call, Braun outlined his strategic priorities: accelerating product innovation speed, scaling local and regional brands into billion-dollar franchises, and improving marketing integration at the point of sale.

Updated May 29

Notable Quotes

I want to improve Coke's speed when taking new products to market, better integrate its marketing where customers actually buy its drinks and continue efforts to digitize every step of its system. — February 2026 earnings call

from Coca-Cola names Henrique Braun as new chief executive · Updated May 29

We invest considerable effort and discipline in how to streamline our brands, understand their growth potential, and utilize scalability. Now, the focus is on integrating more of these local opportunities into our portfolio and accelerating their growth. — February 2026 earnings call

from Coca-Cola names Henrique Braun as new chief executive · Updated May 29

While we have made strides in improving our overall success rates over the past few years, our current innovation efforts are not where they need to be. We aim to better predict the next growth opportunities in beverages and shape future offerings, informed by our extensive consumer insights. — February 2026 earnings call

from Coca-Cola names Henrique Braun as new chief executive · Updated May 29