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Lars Fruergaard Jørgensen

Lars Fruergaard Jørgensen

Chief Executive Officer, Novo Nordisk

Appears in 1 story

Stories

Weight-loss pills that work like Ozempic arrive, no injection required

New Capabilities

Defending market position against Lilly's oral entry

For two years, the most effective weight-loss drugs on the market required a weekly injection, but that barrier is now falling. Eli Lilly began shipping Foundayo on April 6, 2026 — just five days after FDA approval in a record 50-day review — making it the first oral GLP-1 pill with no food or water restrictions. At $149/month (or $25 with insurance), it's 85% cheaper than injectables.

Updated May 30