Director of Economic and Financial Policy, Office for Government Policy Coordination
Appears in 1 story
Front-line architect of AI ad-labeling and enforcement plan
For years, Korean seniors have watched YouTube “doctors” and celebrity endorsements that weren’t real people at all. Now Seoul is telling advertisers: if an ad is made with AI, it needs a visible label—and platforms must keep that label on or face punishment.
Updated Dec 11, 2025
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