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Lee Dong-hoon

Lee Dong-hoon

Director of Economic and Financial Policy, Office for Government Policy Coordination

Appears in 1 story

Notable Quotes

AI-generated ads using fake experts are “disrupting the market order” and “swift action is now essential.”

Stories

South Korea forces AI-generated ads to wear labels

Rule Changes

Front-line architect of AI ad-labeling and enforcement plan

For years, Korean seniors have watched YouTube "doctors" and celebrity endorsements that weren't real people at all. Now Seoul is telling advertisers: if an ad is made with AI, it needs a visible label—and platforms must keep that label on or face punishment.

Updated 6 days ago