Co-Chief Executive Officer and Chief Financial Officer, ASUS
Appears in 1 story
Publicly acknowledged MacBook Neo as competitive threat
For nearly two decades, the cheapest new Mac laptop cost at least $999. On March 11, 2026, Apple began selling the MacBook Neo for $599 — $499 for students — making it the most affordable Mac laptop ever produced and the first Mac powered by an iPhone chip. The 13-inch aluminum laptop runs Apple's A18 Pro processor, delivers 16 hours of battery life, and ships in four colors, directly targeting the budget segment Apple's co-founder Steve Jobs once dismissed as 'just cheap laptops.'
Updated 7 days ago
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