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Nick Wu

Nick Wu

Co-Chief Executive Officer and Chief Financial Officer, ASUS

Appears in 1 story

Notable Quotes

"Given Apple's historically very premium pricing, launching such an affordable product is certainly a shock to the entire market." — ASUS earnings call, March 2026

"All PC vendors, including upstream vendors like Microsoft, Intel and AMD, they're all taking this very seriously, seriously discussing how to compete with this product." — ASUS earnings call, March 2026

Stories

Apple enters budget laptop market for first time with $599 MacBook Neo

New Capabilities

Publicly acknowledged MacBook Neo as competitive threat

For nearly two decades, the cheapest new Mac laptop cost at least $999. On March 11, 2026, Apple began selling the MacBook Neo for $599 — $499 for students — making it the most affordable Mac laptop ever produced and the first Mac powered by an iPhone chip. The 13-inch aluminum laptop runs Apple's A18 Pro processor, delivers 16 hours of battery life, and ships in four colors, directly targeting the budget segment Apple's co-founder Steve Jobs once dismissed as 'just cheap laptops.'

Updated Mar 11