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Oh Yu-kyung

Oh Yu-kyung

Minister of Food and Drug Safety

Appears in 1 story

Stories

South Korea forces AI-generated ads to wear labels

Rule Changes

Warning of health risks from AI “doctor” endorsements in online ads

For years, Korean seniors have watched YouTube “doctors” and celebrity endorsements that weren’t real people at all. Now Seoul is telling advertisers: if an ad is made with AI, it needs a visible label—and platforms must keep that label on or face punishment.

Updated Dec 11, 2025