Pull to refresh
Logo
Daily Brief
Following
Why Sign Up
Peter Neubäcker

Peter Neubäcker

Founder, Celemony

Appears in 1 story

Stories

The music gear industry's platform wars

New Capabilities

Active developer at Celemony

NAMM 2026 marked the moment music's biggest hardware brands stopped competing on gear alone. Fender unveiled a complete rebrand of PreSonus's Studio One DAW as 'Fender Studio Pro'—five years after acquiring the company—while Celemony announced Tonalic, which uses Melodyne's Grammy-winning polyphonic pitch technology to create an entirely new category of adaptive session-player software. Both products shipped in late January 2026 to mixed reception: Studio Pro 8 drew praise for features like improved audio-to-MIDI conversion and native Fender amp modeling, but longtime users questioned whether a guitar company's branding would undermine the DAW's professional credibility.

Updated Jan 30