CEO, PepsiCo Foods U.S.
Appears in 1 story
Overseeing snack price cuts and portfolio changes
For six years, major food companies raised prices relentlessly—snack prices alone climbed 38% between 2020 and mid-2024. Now the biggest players are reversing course. PepsiCo announced price cuts of up to 15% on Lay's, Doritos, Cheetos, and Tostitos this week, just ahead of the Super Bowl. General Mills has discounted roughly two-thirds of its North American products. The era of pricing power may be over.
Updated Feb 3
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