Adobe acquires Rephrase.ai (2023)
Adobe bought Bengaluru-based Rephrase.ai, a startup that generated videos from text and images of people speaking. The Indian generative-media company's team joined Adobe.
Rephrase.ai's technology became part of Adobe's generative video efforts.
The deal established Adobe's pattern of tuck-in acquisitions from India.
Rilo is Adobe's second Indian startup acquisition, repeating a pattern of buying Indian AI talent and technology rather than building it in-house.
