Emmy Squared targets Boston (2019)
New York's Emmy Squared, a Detroit-style pizza chain from Emily and Matt Hyland, told Eater it was scouting Boston-area spaces for 2020 — 2,000 to 2,500 square feet, 75 to 100 seats, near college students.
The announcement flagged Boston as a market for the growing style.
Independent shops like Volo, Avenue, and Square Mfg. came to carry Detroit-style pizza across the metro.
Shows Detroit-style pizza going from regional curiosity to a style Boston restaurants chase — the same wave Old Friend Pizza rides.
