Burger King of Mattoon, Illinois (1961-1981)
Gene and Betty Hoots opened a Burger King in Mattoon, Illinois, in 1961, years before the national chain reached their area. When the corporate Burger King expanded nearby in the late 1970s, the Hoots sued to protect their local claim to the name.
A federal court gave the Hoots exclusive Burger King rights within a 20-mile radius of Mattoon and barred the chain from opening there.
The two Burger Kings coexisted for decades, with the local one staying in business under its name into the 2010s.
Shows how courts have allowed geographically separated businesses to share a name when their markets don't overlap — the exact question in the Tavernetta case.
