Italian Fiesta Pizzeria (late 1940s)
Phillip and Connie DeCarlo founded the pizzeria on Chicago's South Side, first at 67th and Dorchester, then at 71st and Euclid. The flagship location on East 71st Street still operates today.
The pizza spot became a South Shore neighborhood fixture.
It has stayed family-owned through four generations, operating for more than 70 years.
It shows the South Side Italian food market has sustained long-running family businesses. Figurati is entering that same market as a carryout-only newcomer.
