Blue Bottle Coffee's early expansion (2002-2010)
Blue Bottle Coffee began as a single stand in Oakland in 2002. By 2010, it had multiple Bay Area cafes and a growing reputation for single-origin coffee.
Blue Bottle grew from a stand to a regional chain.
It became a national brand, acquired by Nestlé in 2017.
Shows how small coffee businesses grow by adding locations, the pattern Washed Up Coffee appears to be following.
