Local pizzeria chain gets Texas alcohol license for Zaragoza Rd address
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Overview
Updated 1 hour agoThe Pizza Joint, a local El Paso pizzeria, is cleared to open a new location. The Texas Alcoholic Beverage Commission issued the restaurant a license on September 3 for 2106 N Zaragoza Rd, Ste 201 and 202.
The license is a regulatory green light, not proof the doors are open. But it indicates the chain's continued growth in El Paso, where it already operates several locations.
Why it matters
A new local restaurant location means more jobs and another dining option in east El Paso, and it shows the chain's expansion is on track.
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Timeline
March 2011 September 2026
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Texas ABC license issued for Zaragoza Rd location
Latest RegulatoryThe Texas Alcoholic Beverage Commission issues a license clearing The Pizza Joint to operate at 2106 N Zaragoza Rd, Ste 201 and 202.
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The Pizza Joint opens first location
FoundingThe chain opens in El Paso.
Historical Context
2 moments from history that rhyme with this story — and how they unfolded.
Texas alcohol regulation since Prohibition (1935-present)
After Prohibition ended, Texas established the Texas Alcoholic Beverage Commission to regulate alcohol sales. Businesses must obtain a license before selling alcohol, a process that includes background checks and compliance reviews.
The state gained control over alcohol distribution and sales.
TABC licensing remains a required step for any Texas business that sells alcohol.
Explains why The Pizza Joint needed a TABC license before opening its new location.
The Pizza Joint's founding (2011)
The Pizza Joint opened in El Paso in 2011 and built a local following.
The restaurant gained a loyal customer base and expanded.
The chain grew to several locations.
Shows the chain's growth trajectory from a single location to a multi-city operation.
