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The Pizza Joint cleared to open new El Paso location

The Pizza Joint cleared to open new El Paso location

Money Moves El Paso, TX local

Local pizzeria chain gets Texas alcohol license for Zaragoza Rd address

7 days ago: Texas ABC license issued for Zaragoza Rd location

Overview

Updated 1 hour ago

The Pizza Joint, a local El Paso pizzeria, is cleared to open a new location. The Texas Alcoholic Beverage Commission issued the restaurant a license on September 3 for 2106 N Zaragoza Rd, Ste 201 and 202.

The license is a regulatory green light, not proof the doors are open. But it indicates the chain's continued growth in El Paso, where it already operates several locations.

Why it matters

A new local restaurant location means more jobs and another dining option in east El Paso, and it shows the chain's expansion is on track.

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Key Indicators

2011
Year founded
The Pizza Joint opened its first El Paso location in 2011.
3
Locations
Public listings show three locations.
1
New license issued
Texas ABC license for the Zaragoza Rd location, issued September 3, 2026.

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Organizations Involved

Timeline

March 2011 September 2026

2 events Latest: 7 days ago
  1. Texas ABC license issued for Zaragoza Rd location

    Latest Regulatory

    The Texas Alcoholic Beverage Commission issues a license clearing The Pizza Joint to operate at 2106 N Zaragoza Rd, Ste 201 and 202.

  2. The Pizza Joint opens first location

    Founding

    The chain opens in El Paso.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

1935-present

Texas alcohol regulation since Prohibition (1935-present)

After Prohibition ended, Texas established the Texas Alcoholic Beverage Commission to regulate alcohol sales. Businesses must obtain a license before selling alcohol, a process that includes background checks and compliance reviews.

Then

The state gained control over alcohol distribution and sales.

Now

TABC licensing remains a required step for any Texas business that sells alcohol.

Why this matters now

Explains why The Pizza Joint needed a TABC license before opening its new location.

2011

The Pizza Joint's founding (2011)

The Pizza Joint opened in El Paso in 2011 and built a local following.

Then

The restaurant gained a loyal customer base and expanded.

Now

The chain grew to several locations.

Why this matters now

Shows the chain's growth trajectory from a single location to a multi-city operation.

Sources

(3)