Franklin Barbecue opens Austin airport outpost (2017)
Aaron Franklin's Austin barbecue restaurant, famous for award-winning brisket and hours-long lines, opened a location at Austin-Bergstrom International Airport. It let travelers buy Franklin's brisket without queueing at the East Austin flagship.
The airport outpost extended Franklin's brand to a new audience of travelers.
It became a model for Texas barbecue names expanding beyond a single smokehouse.
Shows how a beloved barbecue restaurant can grow to a second location while its original spot keeps drawing crowds.
