Gyu-Kaku brings yakiniku to the US (late 1990s)
Gyu-Kaku, a Tokyo-founded yakiniku (tableside-grill Japanese BBQ) chain, opened its first US locations, betting Americans would embrace grilling meat at their own tables. It later grew to dozens of outposts across the country.
The US arm expanded through franchising and became one of the best-known Japanese BBQ chains in America.
It proved the yakiniku format could draw American diners, setting a template for later Japanese grill brands.
Watami follows the same playbook: a Japanese grill chain transplanting its signature tableside cooking for the US market, this time at a premium price point.
