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Watami Japanese BBQ takes out Houston liquor licence for first US outpost

Watami Japanese BBQ takes out Houston liquor licence for first US outpost

Money Moves Houston, TX local

Tokyo-born grill chain cleared a Texas licence step at 1616 Post Oak Blvd; the record doesn't confirm opening

4 days ago: Texas mixed-beverage licence issued

Overview

Updated 47 minutes ago

Watami Japanese BBQ, a Tokyo-born restaurant brand, has obtained a Texas alcoholic-beverage licence at 1616 Post Oak Blvd in Houston's Galleria area. The October 5, 2026 mixed-beverage permit, issued to ACN UPTOWN, LLC by the Texas Alcoholic Beverage Commission (TABC), is one approval among several a restaurant needs before opening.

Filings with Texas regulators describe a $950,000 remodel turning a 3,033-square-foot ground floor and a 2,195-square-foot mezzanine into a tableside-grill restaurant. The brand, known in Japan for all-you-can-eat buffets, would take a premium farm-to-table approach in the US, with A4 and A5 wagyu flown in from Japan. The licence record alone doesn't show whether Watami has opened its doors.

Why it matters

Watami's Houston debut will test whether a Japanese all-you-can-eat buffet brand can win American diners as a premium farm-to-table grill.

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Key Indicators

$950K
Estimated renovation cost
Privately funded remodel of the Post Oak space, per the project's TDLR filing.
5,228
Space under renovation (sq ft)
3,033 square feet on the ground floor plus a 2,195-square-foot mezzanine.
MB
Licence type
Texas mixed-beverage permit granted October 5, 2026 to ACN UPTOWN, LLC.

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People Involved

Organizations Involved

Timeline

April 2025 October 2026

2 events Latest: 4 days ago
  1. Texas mixed-beverage licence issued

    Latest Regulatory

    TABC grants an MB licence to ACN UPTOWN, LLC for the Post Oak address, one step in the opening process.

  2. Construction project registered with TDLR

    Regulatory

    Texas Department of Licensing and Regulation logs a 5,228-sq-ft restaurant remodel at 1616 Post Oak Blvd.

Scenarios

1

Watami Japanese BBQ opens to diners at 1616 Post Oak

Likely Resolves by Q2 2027

Discussed by: What Now Houston and Houston hospitality trade coverage

The restaurant finishes the build-out, passes inspections, and begins tableside-grill service. A launch announcement or a working online reservation system confirms it. The project filings point toward this path, though the licence alone doesn't guarantee it.

2

Houston debut slips into 2027

Possible Resolves by Jan 15, 2027

Discussed by: Project-schedule watchers noting the gap between the reported Q1 2026 target and the 2026 licence date

Construction or permitting drags on past the year end. A report from What Now Houston or a fresh TDLR filing shows the opening target pushed into 2027, with no confirmed launch yet.

3

Watami licence lapses without an opening

Unlikely Resolves by End of 2027

Discussed by: A fallback watch on TABC records

The build-out stalls or the licence goes unused. The mixed-beverage permit lapses or is cancelled, and no media report confirms Watami ever serves customers in Houston.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

late 1990s

Gyu-Kaku brings yakiniku to the US (late 1990s)

Gyu-Kaku, a Tokyo-founded yakiniku (tableside-grill Japanese BBQ) chain, opened its first US locations, betting Americans would embrace grilling meat at their own tables. It later grew to dozens of outposts across the country.

Then

The US arm expanded through franchising and became one of the best-known Japanese BBQ chains in America.

Now

It proved the yakiniku format could draw American diners, setting a template for later Japanese grill brands.

Why this matters now

Watami follows the same playbook: a Japanese grill chain transplanting its signature tableside cooking for the US market, this time at a premium price point.

October 2016

Ichiran opens in Brooklyn (2016)

The Tokyo ramen chain built its first US shop in Brooklyn, replicating its solo-dining booths and single-recipe tonkotsu ramen. Lines stretched around the block at the opening.

Then

Ichiran expanded in the US, drawing long waits at its locations.

Now

It showed a Japanese chain could charge premium prices for a faithful, authentic version of its home-market product.

Why this matters now

Like Ichiran, Watami is betting that authenticity—here, wagyu flown from Japan—can justify higher prices than American diners expect from a familiar format.

Sources

(4)