Birria tacos go national (early 2020s)
Birria, a slow-braised beef stew from Jalisco served with a red consommé, spread across United States taquerias as a taco filling and grew quickly online. Restaurants added birria tacos and birria ramen to meet demand from younger diners.
The dish became a menu staple at taquerias nationwide, drawing lines at specialty shops.
Birria turned small taquerias into destinations and pushed many toward fuller menus, bigger locations, and alcohol service.
Rudy's menu centers on birria, including birriamen, showing the customer demand that can sustain a single-store taqueria in Houston.
