Downtown Las Vegas revitalization (2010s)
Las Vegas officials and private investors pushed to revive Fremont East and nearby downtown blocks with bars, events and residential projects. The Downtown Project, backed by Zappos chief executive Tony Hsieh, bought property and funded small businesses in the area.
New bars and venues opened, and downtown drew more visitors.
The district became a tested market for small-footprint housing and hospitality, though some Downtown Project bets struggled after Hsieh's death.
shareDOWNTOWN's expansion tests whether a downtown housing project can add scale in a district that has relied on incremental private investment.
