Roberto's Taco Shop expansion, San Diego (1964–present)
Roberto Robledo opened a single taco shop in San Diego in 1964. His family grew it into a chain of dozens of walk-in taqueria locations across Southern California, run without big corporate franchise backing.
The family added locations one at a time as the region's population grew.
It became a regional staple proving family taco chains can scale organically.
Don Tortaco is following the same playbook: a family-run taqueria chain adding one permitted location at a time across a growing metro.
