Google Hangouts Sunset and the Shift into Chat/Gmail
2019–2022What Happened
Google gradually dismantled Hangouts and pushed users through a multi-step migration toward Google Chat, increasingly embedded in other surfaces like Gmail. Users faced feature gaps and workflow resets as the product identity shifted from a standalone destination to an integrated web-first layer.
Outcome
Confusion and friction during migration, with uneven feature parity.
A consolidated messaging stack, but at the cost of user trust and stability.
Why It's Relevant Today
Messenger’s desktop shutdown is the same kind of bet: consolidation beats comfort, even if users resent the detour.
