Apple stops reporting iPhone unit sales (2018)
Apple told investors it would no longer break out how many iPhones it sold each quarter. It steered attention instead to total revenue and its growing services business. The stock dropped as some read the move as hiding weak unit demand.
Shares fell sharply in the following weeks as investors questioned the change.
Apple's services-and-margin story eventually won over the market, and the company reached record valuations.
Netflix is making the same trade, dropping a headline volume metric to focus investors on revenue and margin.
