Netflix's Qwikster reversal (2011)
Netflix tried to split its DVD-by-mail and streaming services and raise prices. Subscribers revolted, and the company lost about 800,000 members in a quarter. It reversed the Qwikster plan within weeks.
The stock collapsed and management credibility took a hit.
Netflix committed fully to streaming and became the industry's dominant player.
It shows how risky a business-model narrative shift can be, and how a payoff can still follow a rocky change.
