The Halal Guys' expansion from cart to storefronts (2014)
The Halal Guys, a NYC food cart staple since 1990, opened its first brick-and-mortar location in 2014. The business grew from a single cart to a global chain with locations worldwide.
The first storefront opened in Manhattan, followed by rapid expansion across the city.
The Halal Guys became one of the most recognizable Middle Eastern food brands in the US.
Like Gyro City, The Halal Guys expanded from a single NYC location to multiple locations, navigating the city's regulatory environment.
