Pizzeria Mozza (2006)
Nancy Silverton and Mario Batali opened Pizzeria Mozza next to their upscale Osteria Mozza in Los Angeles. The pizzeria served the same kitchen's craft at lower prices, in a casual, walk-in-friendly format.
It became one of LA's hardest reservations and a model for chef-driven casual spinoffs.
Showed that a respected chef's more casual sibling concept could build its own loyal following.
Piccolo Morini follows the same playbook, taking the Morini brand's craft-pasta reputation and making it approachable with $9 martinis and neighborhood seating.
