By Chloe's expansion and collapse (2015-2020)
Plant-based restaurant chain By Chloe grew quickly after its founding, adding New York locations and expanding into other cities. Internal legal disputes followed, and multiple locations closed by 2020.
The brand shrank and went through legal turmoil despite strong early demand.
Showed that vegan restaurant growth can stall quickly even after a promising start.
Spicy Moon's expansion into a former Han Dynasty space fits the pattern of plant-based chains opening new locations—growth is real, but it is not a guarantee of endurance.
