Wetzel's Pretzels founding (1994)
Wetzel's Pretzels opened its first store in 1994, selling hand-rolled soft pretzels. The chain has since grown to more than 450 locations, most run by independent franchisees.
The first store established a mall-based pretzel model.
The chain expanded across the U.S., with most stores owned by franchisees.
Shows the long-running franchise model behind the Antelope Road filing.
