Sex and the City turns Magnolia into a landmark (2000)
In a 2000 episode of Sex and the City, Carrie and Miranda sit on a bench outside Magnolia Bakery eating cupcakes. The show's national audience turned the small Bleecker Street shop into a pilgrimage site.
Lines formed outside the Greenwich Village shop on weekends as fans posed with cupcakes on the bench.
The scene gave a neighborhood bakery international name recognition it still carries today.
It explains the 'cult favorite' label Magnolia brings into Salt Lake City and the brand power behind the opening.
