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Trolley Coffee Company opens in Salt Lake City's Trolley Square

Trolley Coffee Company opens in Salt Lake City's Trolley Square

Money Moves Salt Lake City, UT local

Founder Lex Jardine left a corporate coffee job to open her own 'grandma-core' shop.

Today: Trolley Coffee Company opens in Trolley Square

Overview

Updated 1 hour ago

Lex Jardine quit a corporate coffee job to open Trolley Coffee Company in Salt Lake City's Trolley Square. The shop leans into a 'grandma-core' aesthetic: cozy, homey, with handcrafted coffee and fresh-baked treats.

The shop is designed as a neighborhood gathering spot, a warm alternative to chain coffeehouses. It now operates inside the retail complex at Trolley Square, which hosts a mix of independent and national tenants.

Why it matters

Trolley Coffee Company gives Salt Lake City residents a new independent coffee option in a market where chains dominate.

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Organizations Involved

Timeline

1 event Latest: Today
  1. Trolley Coffee Company opens in Trolley Square

    Today Business Opening

    Lex Jardine opens her 'grandma-core' coffee shop after leaving a corporate coffee job.

Scenarios

1

Trolley Coffee becomes a local staple

Likely Resolves by Sep 26, 2027

Discussed by: Local business observers and Salt Lake Tribune readers

The shop builds a loyal following, gets strong online reviews, and becomes a go-to spot for Trolley Square visitors. This happens if it keeps quality high, maintains its friendly atmosphere, and attracts repeat customers.

2

Trolley Coffee closes within a year

Possible Resolves by Sep 26, 2027

Discussed by: Local restaurant industry observers

If foot traffic is thin or competition from nearby chains proves too strong, the shop may fail to cover rent and close. A closure would be announced through local media or a notice at the storefront.

3

Trolley Coffee expands to a second location

Unlikely Resolves by Sep 26, 2028

Discussed by: Salt Lake City economic development commentators

If the first shop breaks even quickly and develops a strong base, Jardine might open a second location elsewhere in the city. This would require sustained sales and enough capital to expand.

Sources

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