Trolley Coffee Company opens in Salt Lake City's Trolley Square
Money Moves Salt Lake City, UT localFounder Lex Jardine left a corporate coffee job to open her own 'grandma-core' shop.
Overview
Lex Jardine quit a corporate coffee job to open Trolley Coffee Company in Salt Lake City's Trolley Square. The shop leans into a 'grandma-core' aesthetic: cozy, homey, with handcrafted coffee and fresh-baked treats.
The shop is designed as a neighborhood gathering spot, a warm alternative to chain coffeehouses. It now operates inside the retail complex at Trolley Square, which hosts a mix of independent and national tenants.
Why it matters
Trolley Coffee Company gives Salt Lake City residents a new independent coffee option in a market where chains dominate.
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Related Media
Trolley Coffee Company opens in Salt Lake City's Trolley Square
Trolley Coffee Company opens in Salt Lake City's Trolley Square
Trolley Square, Salt Lake City: interior
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Timeline
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Trolley Coffee Company opens in Trolley Square
Latest Business OpeningLex Jardine opens her 'grandma-core' coffee shop after leaving a corporate coffee job.
Scenarios
Trolley Coffee becomes a local staple
Discussed by: Local business observers and Salt Lake Tribune readers
The shop builds a loyal following, gets strong online reviews, and becomes a go-to spot for Trolley Square visitors. This happens if it keeps quality high, maintains its friendly atmosphere, and attracts repeat customers.
Trolley Coffee closes within a year
Discussed by: Local restaurant industry observers
If foot traffic is thin or competition from nearby chains proves too strong, the shop may fail to cover rent and close. A closure would be announced through local media or a notice at the storefront.
Trolley Coffee expands to a second location
Discussed by: Salt Lake City economic development commentators
If the first shop breaks even quickly and develops a strong base, Jardine might open a second location elsewhere in the city. This would require sustained sales and enough capital to expand.