Jamba Juice's smoothie-chain expansion (1990s-2000s)
Jamba Juice opened its first store in San Luis Obispo, California in 1990. By 2009 it ran over 700 locations, mostly company-owned plus licensed stores.
It became one of the largest blended-drink chains in the US.
Proved that acai and smoothie brands could scale into a national fast-casual category.
Bowls Superfoods is running a smaller version of this playbook in Salt Lake City, adding locations one health permit at a time.
