Kogi BBQ (2008)
Kogi BBQ launched as a Korean-Mexican taco truck in Los Angeles in November 2008, using Twitter to announce its locations. It quickly drew long lines and national media attention.
The truck became a symbol of the food truck movement and built a devoted following.
Kogi expanded into permanent brick-and-mortar restaurants, showing that mobile food businesses could scale to fixed locations.
Illustrates the common path of a food business moving from a truck or catering operation into a permanent storefront, a pattern possibly underway at 3678 W 2100 S.
