Dave's Killer Bread (2005-2017)
Glen Dahl served time for bank robbery, then joined his brother's bakery in 2005 and helped build Dave's Killer Bread into the top-selling organic bread brand in the U.S. The company made second-chance hiring a point of pride, employing a workforce where roughly a third had criminal records.
The brand's success proved ex-offenders could anchor a national business, and its ex-offender staff became a marketing point.
Dave's Killer Bread Foundation spread the model to hundreds of companies, and 'second-chance hiring' became a recognized HR practice.
LiveSwitch is making the same bet — that hiring people with records is both ethical and a competitive edge — and its Salt Lake City expansion is the test at scale.
