Taco Cabana (1978–present)
Taco Cabana began in San Antonio in 1978 as a taco stand at a converted gas station. It built a chain around serving beer and frozen margaritas alongside Tex-Mex, with 24-hour patio service.
The formula spread across Texas and beyond, growing to hundreds of restaurants.
It proved San Antonio diners would pair drinks with tacos, making bar service a standard part of the Tex-Mex chain model.
Datapoint Cantina & Cocina's full-bar permit follows the playbook Taco Cabana helped normalize in the same market.
