Park Golf San Antonio secures alcohol license for UTSA Boulevard venue
Built World San Antonio, TX localAustin's pitch-and-putt concept takes a step toward opening at The Merc near UTSA
August 20th, 2026: Texas ABC license issued for Park Golf San AntonioNew here? Follow stories to track developments over time. Create a free account to get updates when stories you care about change.
Overview
Updated 44 minutes agoPark Golf Pitch and Putt secured a Texas alcohol license on August 20 for its planned venue at 6006 UTSA Boulevard in San Antonio. The approval is one step toward opening, not a final green light.
The nine-hole par-3 course is the first tenant of The Merc, a $350 million live-play district near the University of Texas at San Antonio. Its opening will test whether the social-golf model that made Butler Pitch & Putt a hit in Austin can work in San Antonio.
Why it matters
Park Golf's opening would give San Antonio's fast-growing Northwest Side a new gathering spot and test whether Austin's pitch-and-putt craze travels.
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People Involved
Organizations Involved
Nine-hole par-3 course with a beer garden, food trucks, and live music.
112-acre live-play district near UTSA.
Texas agency that regulates alcohol sales.
Jason Black's original pitch-and-putt venue.
Timeline
June 2021 August 2026
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Texas ABC license issued for Park Golf San Antonio
Latest RegulatoryThe venue at 6006 UTSA Boulevard receives its alcohol license, a step toward opening.
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Park Golf announced as The Merc's first tenant
AnnouncementThe Austin concept signs on to anchor the $350M development near UTSA.
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Butler Pitch & Putt opens in Austin
OpeningJason Black's short-course venue opens and becomes a popular Austin spot.
Historical Context
3 moments from history that rhyme with this story — and how they unfolded.
The Domain in Austin (2007)
A master-planned mixed-use district in Austin that combined retail, dining, offices, and residences. It grew into a regional destination and a model for live-play developments across Texas.
It became one of Austin's most popular shopping and entertainment areas.
It set the standard for mixed-use districts in the state.
The Merc is explicitly modeled on The Domain, and Park Golf is its anchor tenant.
Butler Pitch & Putt opens in Austin (2021)
Jason Black opened a nine-hole, par-3 course with a bar and food trucks in Austin. It drew crowds for its casual, social approach to golf and became a popular city gathering spot.
The venue was a hit, proving demand for short-course social golf.
It became a model for similar venues and led to Park Golf's expansion to San Antonio.
Park Golf is the direct expansion of this concept, bringing the same model to a new city.
Topgolf's rise (2000s)
Topgolf popularized technology-driven, social golf entertainment with climate-controlled hitting bays and food service. It expanded rapidly across the US.
It drew millions of visitors who might not otherwise play golf.
It showed strong demand for golf-adjacent entertainment.
Park Golf taps the same social-golf demand but with a real-grass, outdoor, neighborhood feel.
