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Wolf's Head applies for San Diego restaurant liquor license

Wolf's Head applies for San Diego restaurant liquor license

Rule Changes San Diego, CA local

Type 47 on-sale application covers beer, wine and spirits with food at a downtown address

Today: Wolf's Head type 47 license application appears on California ABC list

Overview

Updated 51 minutes ago

Wolf's Head, a brand that sells through a Shopify-powered online store, has applied for a California liquor license at 905 4th Avenue in downtown San Diego. The application appeared on the state Department of Alcoholic Beverage Control's licensing list on October 24, 2026, recorded as "applied for" and not yet issued.

The license sought is a type 47 on-sale general eating-place license, which permits beer, wine and spirits served with food. The record reflects one approval step; it does not show whether the business holds every approval it needs or serves customers at the address.

Why it matters

The license would let Wolf's Head serve alcohol with food at a physical San Diego location, a step beyond its online store.

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Key Indicators

Applied for
Application status
California ABC lists the type 47 application as applied for, not issued.
Type 47
License category
On-sale general eating place: beer, wine and spirits with food.
905 4th Ave
Address
Downtown San Diego location named in the application.

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Organizations Involved

Timeline

1 event Latest: Today
  1. Wolf's Head type 47 license application appears on California ABC list

    Today Regulatory

    The ABC licensing report lists a Wolf's Head application at 905 4th Avenue, San Diego, as applied for, type 47 on-sale general eating place.

Scenarios

1

ABC issues type 47 license to Wolf's Head

Possible Resolves by Oct 24, 2027

Discussed by: License trackers and ABC weekly licensing reports

The ABC processes the application and lists the type 47 license as issued at 905 4th Avenue. Issuance would clear the regulatory step for the brand to serve beer, wine and spirits with food at the address.

2

Wolf's Head license application withdrawn or denied

Possible Resolves by Oct 24, 2027

Discussed by: License trackers and ABC weekly licensing reports

The application is withdrawn, denied, or disappears from the ABC list without being issued. That would mean the brand does not obtain the on-sale license at this address.

Historical Context

2 moments from history that rhyme with this story — and how they unfolded.

April 2013

Warby Parker opens first physical store (2013)

Warby Parker, founded in 2010 as an online-only eyewear seller, opened its first permanent physical store in New York's SoHo neighborhood. The move let customers try on frames before buying, a step the brand had avoided in its early web-only model.

Then

The store proved that an online-first brand could run profitable physical retail, and Warby Parker expanded to dozens of locations nationwide.

Now

Direct-to-consumer brands began treating physical stores as a complementary channel rather than a competitor to e-commerce.

Why this matters now

Like Wolf's Head's license application, Warby Parker's store showed an online retailer adding a regulated physical presence, with its own operational and permitting requirements.

1999

Ralph Lauren opens RL Restaurant in Chicago (1999)

Ralph Lauren opened RL, a full restaurant inside its Chicago flagship store on Michigan Avenue. The venue served food and drinks alongside the brand's clothing, letting shoppers extend the label into a meal.

Then

RL became a destination in its own right, drawing diners who were not shopping for clothes.

Now

Apparel brands began using food-and-beverage venues as brand extensions, a pattern that continues with fashion-linked cafes and restaurants today.

Why this matters now

Wolf's Head's type 47 application follows a similar path: a retail brand moving into hospitality, with the added layer of state alcohol licensing.

Sources

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