Xbox One digital restrictions reversal (2013)
Microsoft unveiled the Xbox One with always-online checks and limits on sharing used games. Backlash was fierce. Within weeks Microsoft scrapped the rules, and Sony won goodwill by promising no restrictions on used discs.
Sony's PS4 outsold the Xbox One for years, helped by its pro-consumer stance on discs.
Console makers learned that removing physical ownership too fast triggers revolt.
Sony once built its lead by defending discs. Now it is retiring them, testing whether buyers will accept in 2026 what they rejected in 2013.
