Sushi Nakazawa expands to Washington, DC (2016)
Chef Daisuke Nakazawa, who trained under Jiro Ono and was featured in the documentary 'Jiro Dreams of Sushi,' opened a second omakase counter in Washington's West End. He hired 15 staff and built out a 20-seat room serving chef-chosen tasting menus.
The DC location drew strong reviews and long waits for reservations.
It showed the omakase format could succeed beyond New York and Los Angeles, encouraging similar concepts in other East Coast cities.
Ichi is making a similar bet at smaller scale. Virginia Beach is a much smaller market than Washington, which tests whether omakase pricing can work there.
