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Bezos bets on physical AI with Project Prometheus

Money Moves

Investor in Project Prometheus's $10 billion round

Jeff Bezos stepped down as Amazon's chief executive in 2021. Now he's back running a company — and it has nothing to do with e-commerce. Project Prometheus, the physical artificial intelligence startup Bezos co-founded in November 2025, is nearing completion of a $10 billion funding round at a $38 billion valuation, with BlackRock and JPMorgan among the investors. The round would bring total funding past $16 billion in under six months.

Updated 2 hours ago