Newbury Street's auto row era (1910s–1960s)
Newbury Street was Boston's automobile district, with showrooms for Packard, Cadillac, and Ford lining the avenue between the Public Garden and Massachusetts Avenue. By the 1920s the street held more than 100 auto-related businesses including sales floors, service garages, and parts stores.
As auto dealerships moved to bigger lots on Commonwealth Avenue and beyond, the Victorian brownstones along Newbury emptied for a new kind of tenant.
The street transformed into Boston's premier boutique shopping destination, anchored by fashion retailers and galleries through the 1980s and 1990s.
Newbury Street has already undergone one full identity change, from cars to couture. The current wave of restaurant openings represents another shift in what the corridor is for.
