Dunkin' Donuts' first store (1950)
Bill Rosenberg opened a doughnut and coffee shop called the Open Kettle in Quincy, Massachusetts, in 1948, renaming it Dunkin' Donuts in 1950. The counter-service format sold coffee and doughnuts, an unusual combination for the time.
The shop turned a profit quickly, and Rosenberg began franchising in 1955.
The chain grew to thousands of stores worldwide and became a New England cultural fixture.
Shows a Massachusetts single shop scaling into a major chain, the playbook Tori Japan is following from a dozen locations.
