Starbucks enters Chicago (1987)
In 1987, the year Howard Schultz bought Starbucks and took it national, the company opened its first store outside the Pacific Northwest in Chicago. The city's dense neighborhoods became a template for the chain's urban expansion.
Starbucks spread across Chicago and made it one of its largest US markets.
Chicago became a high-density Starbucks market, and coffee chains treated the city as a required stop.
Colectivo, a Milwaukee regional roaster, is pushing into that same market and opening directly across from a Starbucks, a head-to-head the 1987 entry made thinkable.
