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Deep Purpl secures business license for South Loop location

Deep Purpl secures business license for South Loop location

New Capabilities Chicago, IL local

The açaí bowl chain's expansion takes over a former Sip & Savor space

Yesterday: Business license issued for South Loop location

Overview

Updated 47 minutes ago

Deep Purpl, the Chicago açaí bowl chain, has secured a business license for a new South Loop location at 31 E Roosevelt Rd. The permit, issued September 23, allows the preparation and sale of coffee and drinks.

The license is one step in a longer process; the store still needs other approvals and hasn't opened yet. If it does open, it will be the chain's eighth Chicago location, filling a storefront previously occupied by Sip & Savor and, before that, Starbucks.

Why it matters

A new açaí shop could fill a long-empty South Loop storefront, but the license alone doesn't guarantee it opens.

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Key Indicators

9
Deep Purpl locations listed on its website
Includes Chicago, Evanston, and San Francisco, before the new South Loop store opens.

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People Involved

Organizations Involved

Timeline

January 2020 September 2026

2 events Latest: Yesterday
  1. Business license issued for South Loop location

    Latest Regulatory approval

    Chicago issues a Retail Food Establishment license for 31 E Roosevelt Rd, allowing preparation and sale of coffee and drinks.

  2. Deep Purpl founded

    Company launch

    Gabriel Fleury starts the açaí bowl business in Chicago.

Scenarios

1

Deep Purpl opens South Loop location by March 2027

Likely Resolves by Q1 2027

Discussed by: Local food media and the owner's own statements of intention

If construction and permitting go smoothly, the store opens within six months. The chain's existing locations suggest a track record of executing openings.

2

Opening delayed beyond spring 2027

Possible Resolves by Q1 2027

Discussed by: Observers noting typical restaurant build-out delays

Licenses are only the first step; interior work, inspections, and staffing can push opening back. The storefront has been vacant for over a year, suggesting possible structural or leasing issues.

3

Location never opens; license lapses

Unlikely Resolves by End of 2027

Discussed by: Pessimistic scenario based on high turnover at this address

The space has seen two closures (Starbucks and Sip & Savor). If the build-out stalls or financing falls through, the license could expire unused.

Historical Context

One moment from history that rhymes with this story — and how it unfolded.

2025

Sip & Savor closure (2025)

Sip & Savor, a coffee shop, operated at 31 E Roosevelt Rd before closing roughly a year and a half before Deep Purpl's license. The space was previously a Starbucks.

Then

The storefront sat vacant, leaving a gap in the South Loop dining lineup.

Now

The address has now seen two closures, highlighting the competitive pressure on food businesses in this corridor.

Why this matters now

Deep Purpl is entering a location with a track record of turnover. Its success will depend on whether it can draw enough foot traffic to break that pattern.

Sources

(2)

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