Playa Bowls goes national (mid-2010s onward)
Playa Bowls started as a single açaí bowl stand on the Jersey Shore and expanded into a national chain, riding the 2010s açaí bowl craze into suburban and urban retail centers.
The brand grew rapidly through new store openings, especially near college campuses.
It helped prove demand for açaí bowls as a mainstream fast-casual category.
Shows how a niche healthy-food concept grows by opening in dense retail corridors, the same playbook Rush Bowls is running.
