OpenAI opens GPT-4o to free users (2024)
OpenAI released GPT-4o and made its most capable model available to free ChatGPT users, with usage caps. Frontier-level ability reached hundreds of millions of people who had been stuck on an older, weaker model.
Free-tier usage surged, and rivals faced pressure to match the giveaway.
Putting a flagship-class model in the free tier became a standard competitive move rather than a rare event.
Anthropic is running the same play: hand near-top-tier capability to free users at once, and dare competitors to keep up.
