Microsoft Office Assistant, "Clippy" (1997-2007)
Microsoft shipped an animated assistant that watched what users typed in Word and Office and offered help without being asked. It had no model of the user's actual job, so its suggestions were frequently irrelevant.
Many users turned it off within minutes of first seeing it.
Microsoft retired it by default in later Office versions, and it became shorthand for proactive software that does not understand context.
Always-on Genie makes the same bet Clippy made, and answers the objection Clippy could not: the agent is grounded in a company's own definitions and metrics.
